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Weekly NewsletterWeekly Newsletter
TikTok’s US Future Secured, Budgets Back On The Table

TikTok’s US Future Secured, Budgets Back On The Table

Plus: Pinterest’s Top of Search brings search-like intent to social

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
The Role of AI in Shaping Responsible Innovation

The Role of AI in Shaping Responsible Innovation

Plus: YouTube puts AI into Shorts and Studio, accelerating creative velocity

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Meta Expands WhatsApp Ad Options

Meta Expands WhatsApp Ad Options

Plus: Why last click undervalues channel revenue by over 90%

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Instagram Tests Unskippable Ads

Instagram Tests Unskippable Ads

Plus: Facebook Marketing 2025 Playbook Highlights AI Shift

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
LinkedIn Limits Comments to Curb Fake Engagement

LinkedIn Limits Comments to Curb Fake Engagement

Plus: 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Meta Introduces AI Ad Features Designed For The Holiday Rush

Meta Introduces AI Ad Features Designed For The Holiday Rush

Plus: How Necessaire outpaced competitors with 47% more revenue on Prime Day

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
10 Reasons to Use Instagram for Business

10 Reasons to Use Instagram for Business

Plus: LinkedIn quietly ties post analytics to follower growth

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
The Paid Social Marketer | Meta Updates System for Brand Rights Protection

The Paid Social Marketer | Meta Updates System for Brand Rights Protection

Plus: Why Agencies Are Replacing PPC With Predictable SEO

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
The Paid Social Marketer | 1 in 3 Young People Now Shop on Social Media Each Week

The Paid Social Marketer | 1 in 3 Young People Now Shop on Social Media Each Week

Plus: Snap leans on AI after ad revenue decelerates

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Meta's AI Superintelligence Effort | The Paid Social Marketer Newsletter

Meta's AI Superintelligence Effort | The Paid Social Marketer Newsletter

Plus, Fospha Research Uncovering Halo Effect Impact on Amazon and TikTok Shop

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Treat creators as a strategic asset, not a one-off social play | The Paid Social Marketer Newsletter

Treat creators as a strategic asset, not a one-off social play | The Paid Social Marketer Newsletter

Plus, Google users are less likely to click on links when an AI summary appears in the results

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Instagram Expands Trial Reels Feature to More Creators | The Paid Social Marketer Newsletter

Instagram Expands Trial Reels Feature to More Creators | The Paid Social Marketer Newsletter

Plus, X’s Future May Not Include a CEO at All

Zihan Lyu
Zihan Lyu
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