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10 Reasons to Use Instagram for Business
Plus: LinkedIn quietly ties post analytics to follower growth
Avinash Duggempudi
August 20, 2025 • Estimated Reading Time: 5 minutes
Here's what's happening this week in the world of paid social:
- 10 reasons to use Instagram for business growth
- AI now ubiquitous in social workflows; budgets stay tight.
- New AI tool suite aims to compress creative timelines.
- LinkedIn adds rolling post analytics nudges to creators.
- 2025 ad spy tools spotlight product and creative trends.
💸 The $200B Miscalculation Marketers Can’t Afford
On stage at eTail Boston, Fospha’s Chief Product Officer, Dom Devlin, warned that retail’s reliance on last-click metrics is outdated, and it’s costing brands $200 billion in under-credited sales. |  |
The missed connection is clear: shoppers often discover on TikTok, Meta, or Snap, but complete their purchase on Amazon, Walmart, or Target. Traditional attribution frameworks rarely connect those dots. As a result, channels that spark demand are stripped of credit, while budgets overweight the “closers” - whether or not they truly created the sale.
Dom called this the bottom-of-funnel trap: over-investing in channels that finish the purchase while underfunding those that generate demand. The fallout is higher acquisition costs and shrinking pipelines of future customers.
Fospha’s Halo platform was built to break that cycle. By integrating marketplace and DTC sales into one unified ROAS, it captures the full impact of discovery spend across the funnel. For brands like Nécessaire and Give Me Cosmetics, that visibility has unlocked the confidence to double down on demand generation while protecting profitability.
📥Download Fospha’s Halo Report to see how leaders are funding growth where it really starts.
📌WEEKLY MUST-KNOWS
SOCIAL MEDIA STRATEGY
10 Reasons to Use Instagram for Business
Instagram continues to prove its value as a business tool, with benefits ranging from brand visibility and audience engagement to direct sales through shopping features. The platform’s visual-first format, community-building tools, and data-driven insights make it a key driver for growth — especially for businesses looking to reach younger demographics and leverage influencer partnerships.
WORKFLOW AND AI
AI Adoption In Social: 96% Use It, Budgets Lag
Metricool’s 2025 report finds 96% of social pros use AI, with 65% relying on it for at least half of posts, yet most stick to free tools and cite quality and measurement gaps. This signals a structural shift to AI-first workflows, but also a governance and performance-tracking deficit. Teams should pair AI use with clear QA, attribution tagging, and outcome benchmarks.
PLATFORM OPERATIONS
Instagram Outage Disrupts Posting, Ads Appear Unaffected
Instagram experienced a brief outage affecting posting and DMs, while Meta’s business status page showed ad systems green. Operational hiccups like this can derail coordinated launches and organic-boosted paid flights. Maintain contingency calendars and monitor delivery if campaigns rely on synchronized organic and paid pushes.
🧐 What Does Brand Building Really Mean in eCommerce?
⚡QUICK READS
Ad Age Launches Weekly Creator Economy Roundup: A new recurring digest tracks brand–creator deals and platform shifts, a handy pipeline to spot partnership opportunities and content trends early.(More)
LinkedIn Rolls Out Rolling Post Analytics Notifications: LinkedIn now notifies at 3 and 7 days on how posts drive views and follower growth, enabling tighter feedback loops on creator content and posting cadence.(More)
The Best Facebook AdSpy Tools Of 2025: Nerdbot spotlights tools like PPSPY and Pipiads for Facebook and TikTok ad intel, useful for creative research and product discovery while weighing paywalls and data depth.(More)
ClickZ is a ClickZ Media publication in the DTC eCommerce division