LinkedIn Limits Comments to Curb Fake Engagement

Plus: 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets

Author

Zihan Lyu
September 04, 2025 • Estimated Reading Time: 4 minutes

The Paid Social Marketer

Here's what's happening this week in the world of paid social:
- LinkedIn clamps down on comment spam.
- WhatsApp brings Close Friends to Status; private sharing scales.
- Blend LinkedIn + Google to lift B2B engagement up to 129%.

😯Most brands will get Peak 2025 wrong…

They’ll overspend, chase platform ROAS, and miss the growth happening outside .com. The brands winning peak have already shifted using full-funnel measurement to invest earlier, plan smarter, and scale profitably across DTC and different marketplaces.

Fospha's Peak Playbook 2025 distills their strategies, benchmarks, and budget splits, built on billions of dollars of ad spend data, so you don’t make the same mistakes.

📌WEEKLY MUST-KNOWS

LinkedIn will throttle excessive commenting and activity driven by automation to reduce fake engagement. This raises the bar on quality interactions and may depress vanity metrics for brands leaning on comment pods or scripts. B2B social teams and vendors using automation are directly affected.

WhatsApp will add a Close Friends audience for Status, mirroring Instagram’s selective sharing—important in markets where 1.5B people use Status daily. Expect deeper private sharing and tighter micro-communities, with implications for creator partnerships and dark-social measurement. Meta is driving the change; brands active in WhatsApp-first regions stand to benefit most.

B2B PERFORMANCE STRATEGY
Boost B2B Engagement: Integrate LinkedIn And Google Ads For 129% Lifts
Pairing Google’s search intent with LinkedIn’s professional targeting - and syncing insights via Companies Hub - can deliver triple-digit engagement gains. This cross-platform orchestration aligns TOFU trust-building on LinkedIn with BOFU conversion on Google while leveraging Smart Bidding to expand efficient reach. B2B media leaders facing long cycles and rising CACs are the immediate winners.

⚡QUICK READS

TikTok Adds More Assistance Tools for TikTok Shop Creators: New pilot program, policy quizzes, account health scores, and a video pre-check tool aim to guide sellers, reduce violations, and boost holiday shopping performance. (More)

6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets: On-demand webinar exposes “set it and forget it” pitfalls, showing marketers how better prompts and data integration can turn AI into a true performance partner. (More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division