Meta's AI Superintelligence Effort | The Paid Social Marketer Newsletter

Retail’s New Reality 🛍

New Research Uncovering Halo Effect Impact on Amazon and TikTok Shop

Retail growth is no longer confined to brand .com websites. Fospha’s newest report shows customers are shopping across a fragmented mix of web, Amazon, and TikTok Shop, and the data proves it.

In their analysis of $176M in ad spend, Fospha’s research found that:

But the report’s biggest finding? 42% of Amazon sales are influenced by ads on TikTok, Meta, Google, and Snap. Traditional tools miss this impact completely.

To solve this, Fospha built Halo. The report demonstrates how Halo’s daily, full-funnel measurement unifies .com and marketplace performance into a single view, capturing the true cross-channel impact of marketing with Unified ROAS [(Web + Amazon Revenue) / Channel Spend].

👉 Download Fospha’s Halo Report: Measure and Grow .com and Beyond to explore the full data and insights.

Sector Spotlight 🎥

SOCIAL MEDIA TRENDS

Master Social Media Marketing 2025 by Embracing Video AI and Community Building

In 2025, social media marketing pivots around short-form videos, niche communities, and AI-driven personalization. These trends cater to consumers' demand for engaging, genuine, and tailored interactions, offering marketers opportunities to enhance their outreach and conversion rates.

AFFILIATE PLATFORM EXPANSION

ShopMy Introduces AI-Powered Shopping Platform to Connect Creators and Consumers

ShopMy, an influencer-favorite affiliate platform, launches a shopping site to enable direct purchases based on personal tastes and creator recommendations through AI-driven curation. This development offers brands and creators increased exposure and potential sales growth, leveraging influencer power in a growing creator economy projected to reach $500 billion by 2027.

AI VISION EXPANSION

Here's How Meta's AI Superintelligence Effort Is Different From 'Others in the Industry,’ According to Mark Zuckerberg's New Blog Post

Meta CEO Mark Zuckerberg envisions superintelligent AI as a personal empowerment tool, not a workforce automation mechanism. Meta aims to provide individuals with AI capabilities that enhance personal agency and create opportunities, contrasting with industry moves towards workforce automation. This direction highlights a shift in AI development focus towards individual empowerment, relevant for marketers exploring consumer demand for personalized AI solutions.

Optimization Hub ⚙️

RETAIL INNOVATION

Google Introduces AI-Powered Business Review Summaries in Chrome for Enhanced Shopping

Google's new feature in Chrome displays AI-generated summaries of online store reviews, accessible by tapping an info icon next to the URL. This tool, listing star ratings and summaries, offers consumers a straightforward view of retailer reputations. It's vital for brands to ensure positive Google reviews to influence purchase decisions, as this feature prominently highlights customer feedback during site visits.

DIGITAL MARKETING STRATEGIES

Marketing Tips for Uncertain Times

In times of economic uncertainty, maintaining marketing efforts on Pinterest is crucial for long-term success, as the platform reaches a broad, actively shopping audience.

By leveraging awareness campaigns, performance marketing solutions, and AI-driven tools, marketers can optimize engagement with high-intent shoppers while emphasizing value-based messaging to align with changing consumer budgets.