Meta Turns AI Chats Into Ad Targeting

Plus: TikTok introduces travel ads format

Author

Avinash Duggempudi
October 08, 2025 • Estimated Reading Time: 5 minutes

The Paid Social Marketer

Here's what's happening this week in the world of paid social:
- Meta To Use AI Conversations To Personalize Ads Across Platforms
- LinkedIn Launches Auto-Targeting And Draft With AI
- How PayPal’s Ads Manager Helps Cement Its Links To Merchants
- Meta adds Reels Trending Ads and targeting value rules.
- Snapchat Launches WooCommerce Integration For Promotions

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📌WEEKLY MUST-KNOWS

Starting December 16, 2025, Meta will use conversations with its AI tools to personalize ads and content across Facebook, Instagram, and WhatsApp, with notifications beginning October 7. There is no opt-out beyond avoiding Meta AI, and the rollout excludes the EU, UK, and South Korea initially. Expect new cross-app signals via Accounts Center to influence targeting and measurement.

LinkedIn rolled out Auto-Targeting and Draft with AI to streamline campaign setup for small businesses. Faster builds and machine‑assisted audience selection lower operational friction, but may trade off some control versus manual targeting. SMB marketers and B2B agencies can accelerate launch cycles—test head‑to‑head with manual setups to validate CPA and lead quality.

PayPal launched Ads Manager to let merchants operate as retail media networks, targeting with PayPal purchase data from more than 430 million consumers. Rolling out in the US early next year, the SDK-based tool centralizes campaign management, offers AI creative, and enables Storefront Ads with embedded PayPal/Venmo checkout, with ad revenues paid to the merchant’s PayPal account. This expands commerce-grade intent signals and monetization for SMBs, pressuring incumbents like Amazon Ads and Walmart Connect.

Snapchat released a WooCommerce extension that syncs product catalogs, deploys Snap Pixel and CAPI with one click, and lets merchants launch shoppable ads from within WooCommerce. With Snap’s 469 million DAUs, the integration shortens setup and improves measurement for direct-response sellers. WooCommerce brands get a faster route to Snap campaigns and more accurate optimization data.

⚡QUICK READS

Meta Unveils AI Ad Features Built For Holiday Rush: Flexible Media auto-expands placements when models predict lift (+23% conversions in tests), ‘Show Products’ turns creator ads shoppable, and omnichannel ads expand globally—prep creative variants and catalog hygiene now.(More)

TikTok Introduces Travel Ads Format: TikTok rolled out Travel Ads with dynamic travel cards and intent-based models for hotels, flights and destinations, creating a new lower-funnel path from discovery to booking.(More)

Android Setting That Blunts Cross-App Ad Tracking: Deleting the Android Advertising ID severs a key cross‑app identifier, diminishing retargeting precision across mobile ad networks—expect diluted remarketing pools on opted‑out devices.(More)

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