ClickZ Paid Social Marketer Newsletter - 09.12.2024 (Fospha Internal Send)

PLUS: Snapchat’s Shopping Boom & Your Roadmap to Digital Marketing Excellence in 2024

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ClickZ
September 12, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Alright, folks, buckle up because Black Friday 2024 is coming in hot, and if you’re not ready, you might as well be selling ice to Eskimos. First things first, start your campaigns early—like, mid-October early. Why? Because the 2024 Election is going to flood the ad space with more political nonsense than you can shake a stick at. So, get ahead of the game and capture those early birds before they get distracted by the latest scandal.

Now, let’s talk mobile. If your website isn’t optimised for mobile, you’re basically throwing money out the window. With 60% of eCommerce transactions happening on mobile, you need lightning-fast page loads and a checkout process so smooth it’s like butter on a hot pancake. And don’t forget those push notifications—they’re your best friend for keeping customers in the loop about your killer deals.

Speaking of deals, flash sales and hourly discounts are your secret weapons. Nothing says “Buy now!” like a ticking clock. Use countdown timers to create that sense of urgency and watch as your sales skyrocket. And hey, don’t forget to create dedicated landing pages for these deals. They’re like the red carpet for your customers, guiding them straight to the good stuff.

Finally, let’s not ignore the power of social media and influencers. Partner with the right influencers to reach those elusive Millennials and Gen Z shoppers. And for the love of all things holy, segment your email campaigns. Personalised emails are like catnip for shoppers—they can’t resist. So, get cracking, and may the sales be ever in your favour.

Big Flare is sharing its Google Ads Optimization Catalogue, a detailed guide for maintaining high-performing ad accounts. The catalogue includes weekly, monthly, and quarterly tasks like account reviews, bid adjustments, and search term management. Access the full list via the provided link for comprehensive optimization strategies.

Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Influencer management platforms streamline the process of leveraging social media influencers for brand promotion. Key steps include assessing your audience, researching partners, providing guidelines, setting goals, monitoring performance, and using specialised platforms. Top platforms like Shopify Collabs and Meltwater offer tools for discovery, management, and analytics, enhancing campaign success.

Instagram has evolved into a powerful marketing platform with analytics tools essential for tracking performance. Key metrics include comments, shares, and engagement rates. Top tools like Instagram Insights, Later, and Hootsuite offer various features to help businesses optimise their social media strategies and drive sales effectively.

Performance Platters 🍽️

Staying ahead in digital marketing can feel overwhelming with constant changes—but you don’t have to navigate it alone. Sign up here for Fospha’s latest report.

"The State of E-Commerce H2 2024" is packed with actionable insights designed to sharpen your marketing strategy and give you an edge in the year ahead.

Here’s what you’ll get inside:

  • The latest channel performance trends—where to focus your efforts for maximum ROI in 2024.

  • Unlock Paid Social's scaling potential—tap into untapped growth opportunities.

  • The top-performing click-based channel you should prioritize.

  • Proven strategies for Meta, TikTok, and Snapchat that convert at every funnel stage.

  • Snapchat’s CPA advantage—how to make the most of this underused platform for peak periods.

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Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

ClickZ is a Contentive publication in the DTC Ecommerce division