ClickZ Paid Social Marketer Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3rd

Author

Priscilla Soedarpo
September 26, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels

Specialty Bites 🍪

Amazon's latest feature allows brands to boost their Amazon Posts through Sponsored Brand (SB) or Sponsored Brand Video (SBV) ads, placing content directly in search results. This integration enhances the shopping experience by seamlessly connecting customers to product detail pages (PDPs). The boost feature, accessible via the Posts manager in the advertising console, enables brands to amplify successful organic posts, raising brand awareness and gaining new insights.

Key Benefits:

  • Direct integration into search results

  • Enhanced brand awareness

  • Opportunity to test creative and messaging

  • Collaboration across Creative, Strategy, and Media teams

At BOLD, we're thrilled to leverage this tool to drive performance for our clients, ensuring impactful content reaches the right audience.

To expand your brand on Instacart, focus on structuring campaigns for growth, using NTB metrics, optimizing bidding, combining media tactics, and leveraging coupons. These strategies help attract new customers and drive brand growth. Continuously test and adapt to stay competitive in the dynamic e-commerce landscape.

Beysis, an eco-friendly lifestyle brand, leveraged TikTok to boost brand awareness and engagement. By showcasing behind-the-scenes content and launching in-feed ads, they achieved high CTR and increased followers. Oprah Winfrey's endorsement further amplified their success. Beysis plans to diversify content and expand through creator partnerships.

Mastering Shopify marketing is key to driving sales and boosting conversions. Essential strategies include email and SMS marketing, SEO, social media engagement, influencer partnerships, paid marketing, and content creation. Implement these tactics to enhance visibility, attract customers, and optimize your store's performance.

ShowHeroes Group and KINESSO's new study reveals that CTV viewership in Europe has surged, driven by younger audiences. Enhanced CTV ads with animations are particularly popular. The research underscores CTV's growing dominance and the need for tailored ad strategies, highlighting its transformative impact on digital advertising.

Boost your eCommerce PPC conversion with these 8 tips: understand your demand curve, show ads at optimal times, use long-tail keywords, build a negative keyword list, utilize ad extensions, adjust geolocation settings, target mobile devices, and AB test. Groove's expert strategies can maximize your ROI.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

ClickZ is a Contentive publication in the DTC Ecommerce division